Remember the scene in “Minority Report” where Tom Cruise is in a mall, all the while personalized advertisements are literally calling out to him as he walks by?
Is this our digital future? How exactly does behavioral retargeting work, and does it deserve to be controversial? Search Engine Journal sat down with Adam Berke, cofounder of ad retargeting platform AdRoll, to shed some light on the business.
How ad retargeting works
“Retargeting helps companies advertise to
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