AOL, Yahoo, and Microsoft Form Advertising Partnership

Although Yahoo, Microsoft, and AOL compete with each other for advertising dollars, the three technology companies have agreed to start selling some of each other’s ad inventory. During a Tuesday evening dinner in Manhattan, executives from the three companies announced a new partnership to ad buyers and publishers. The executives are hopeful that the idea, which is rooted in Yahoo’s recent acquisition of the company 5 to 1, will help the three companies collectively recapture market share

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