The Loch Ness monster is a myth. Despite concerted and scientific efforts, the only signs of Nessie are a few grainy photographs…yet the myth continues. In the SEO community, we have a similar mythical monster lurking, and it’s called “inbound links from bad sites can earn your site a Google penalty.”
Let’s put this myth to bed once and for all.
Let’s assume that an evil webmaster – defined as someone who engages in all sorts of black hat behavior specifically
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