With mobile Internet usage increasing, the need for quality data related to how consumers interact with and user their smartphones is more important now than ever before. Until recently, quality data related to mobile usage has been difficult to find, cost prohibitive, and often inaccurate. However, last evening Google rolled out a data resource site named OurMobilePlanet, which provides free access to a massive amount of data.
Nicole, Leverich, a member of the Google Mobile Ads Marketing Team
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