Selasa, 04 Oktober 2011

Google to Battle Traditional Media for Advertising Revenues

Google, the world’s largest search engine, has been working with Best Buy, Macy’s, and other retailers to develop a “web-based circular” similar to the weekly sales ad inserts found in major newspapers. The new circular ads, which are expected to launch today, will feature large pictures and marketing copy. The circulars will be promoted through search ads and they will be automatically generated on multiple factors including the search query subject and the user’s location.
Nick

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