It’s often the case that what works for PPC works for SEO, and vice versa – at least to a degree. You’ll certainly have to tweak your techniques when moving between organic and paid search efforts, but there’s no reason that gains and losses in one area can’t inform your decisions in the other – this goes for keyword research, landing page optimization, and, I’d argue, copywriting.
PPC ad writers know that tiny tweaks can make a huge difference in your click-through rate (CTR).
Tidak ada komentar:
Posting Komentar