Perhaps, one of the first things any novice gets to learn about internet marketing domain is the significance of “original, unique, and relevant content”, and quite rightly so. They do not say “Content is the King” for nothing; every bit of it is absolutely true.
The importance of “original, unique, and relevant content” magnifies multiple times when it comes to PPC marketing, in particular. Unlike other domains of online marketing, PPC (Pay-per-Click) offers you no margin of error.
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