Kamis, 02 Februari 2012

What Marketers Can Learn from Proctor and Gamble and Old Spice SEM

Proctor and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers. Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range has been what we have spent… In the digital space, with Follow SEJ on Twitter @sejournal




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