For a site owner, a blog can be an extremely useful tool for attracting and retaining customers. E-commerce bloggers have a harder job than most, in that they must fuse two very different worlds together seamlessly. The world and culture of blogging tends to be very casual, personal, social, and interactive. E-commerce, on the other hand, is professional and streamlined, focusing on getting customers to the product and through the purchase process in the most efficient way possible. While blog
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